Blog

Insights from Tom Gersic

Latest writing on AI, sales, and building practical intelligent systems.

Tom Gersic, Founder and CEO of YouEx.ai

9/16/2026

Your Website Is Open. Your Chatbot Is a Waiting Room.

Someone is on your website right now, trying to decide whether to buy from you. Maybe they followed a recommendation. Maybe they clicked an ad you paid for. Maybe your months of AEO/GEO efforts paid off and ChatGPT or Claude told them to check you out. Maybe they spent twenty minutes comparing options and yours made the shortlist.

9/15/2026

Your CRM, One Conversation Away

A lot of CRM work happens around the actual work of selling.

9/14/2026

Why AI Strategy Isn’t Finished in the Boardroom.

I talked with C-Suite Brief recently about AI business transformation in “Why AI Strategy Isn’t Finished in the Boardroom.”

8/24/2026

Our Founder Story on Pitchaide.com: YouEx.ai

I recently did an interview with Pitchaide about the story behind YouEx.ai. One of their first questions was what problem I was originally trying to solve.

8/20/2026

Your leads aren't the problem. What happens next is.

YouEx combines an AI Web Agent, AI-native CRM, and automated revenue agents in one system. Every lead gets captured, researched, qualified, routed, and worked.

8/5/2026

Podcast: From AI Visibility to Revenue: Agents, Warm Leads & Better Customer Context

I recorded an episode of Backtier's AI Visibility podcast this week with host Jason Wade and fellow guest Jonathan W. Pritchard, a former touring performer turned fractional CMO who spent 15 years reading minds on stage before he started prompting language models. It was a conversation that wandered, in the best way, from local-first note systems to why…

8/3/2026

How to Add an AI Sales Agent to Your Website

Chat software on a website typically boosts conversion by 20%, and visitors who engage with chat convert 2.8x more often than those who don’t. In this demo, I walk through setting up a new web agent from scratch using the YouEx.ai Agent Manager starting with an empty workspace and ending with a live, deployable chat agent.

7/30/2026

Conversational Website Statistics: Speed, Trust, Forms & Lead Response

Do visitors to your website find it engaging? Do they find value in the experience? How often do they return? How long do they stay? Do you know?

7/15/2026

Your website is a brochure. Your visitors want a conversation.

I spent this week building AI chat engagement strategy playbooks for three very important customers: an employee engagement platform, a product engineering firm, and a information security company. Different industries, different buyers, different websites. The strategy that emerged was the same for all three, and it applies to almost any B2B site.

7/14/2026

The Bottleneck Isn't the Algorithm

I recently joined Sana on the BizBlend podcast to talk about something the tech industry loves to ignore: most enterprise technology doesn’t fail because the tech was bad. It fails because nobody used it. Or nobody used it the way it was meant to be used. Or nobody used it long enough for it to matter.

7/7/2026

The EU AI Act Is the Baseline for AI Sales Agents. Customer Trust Sets the Standard.

Nobody in the US asked for the cookie acceptance banners we all click everyday. Nor did US voters ask to make EU privacy law part of our websites, sales processes, vendor reviews, and data-processing paperwork. And yet, here we are. It’s a global economy, so GDPR and ePrivacy Directive (the “EU cookie rule”) still became operational facts for companies …

7/1/2026

The AI Blueprint: Assess, Accelerate, and Protect Revenue

Last Friday I joined Ernie Maldonado (Gran Minerva), Rich Nazzaro, and Andy Worobel (SaaS Business Advisors) for a live session we called The AI Blueprint. The premise was simple. Most revenue teams don’t have a technology problem. They have a follow-through problem.

6/29/2026

Send the first email before they forget your face

You worked the room. Forty conversations, a stack of cards in your jacket pocket, a phone full of badge photos, and three or four people you genuinely want to talk to again. You fly home tired and happy. The event was a success.

6/28/2026

Why your CRM Sucks and Your Reps Hate It

It’s the 28th day of the month, near the end of the quarter. Somewhere on your team, a rep has fourteen tabs open and is reconstructing three weeks of activity from memory, a calendar, and a low hum of dread. Deal stages get nudged forward. Notes get backfilled.

6/23/2026

InfoTech Podcast with Tom and Jimmy

🎙️ I had the pleasure of joining an episode of the InfoTech Solutions & Services Inc. Podcast with Jimmy Huber, and it’s a really engaging episode.

6/16/2026

What’s New at YouEx.ai: Bigger Integrations, Smarter Outreach, a Sharper CRM

This release is a big one. We’ve expanded where YouEx.ai plugs into your stack, brought Outlook scheduling all the way to parity with Google, taught the web agent to speak your customers’ language, and gave the CRM a meaningful UI uplift. Here’s everything that’s new.

6/15/2026

The AI Blueprint: How to Assess, Accelerate and Protect Revenue

Friday June 19, 2PM EDT / 11AM PDT

6/10/2026

I'm terrible at follow-up. So I automated it.

Honest admission: I’m horrible at follow-up.

6/4/2026

Your Pipeline, Reimagined

Your Pipeline Isn’t Empty. It’s Being Ignored.

6/4/2026

Whitepaper: What Happens Between a Lead Arriving And a Deal Closing And Why Most B2B Teams Are Losing Revenue In That Gap

Most B2B teams obsess over two things:

5/28/2026

Your Web Form Is Costing You Half Your Pipeline.

The static contact form is the most expensive thing on your website. Not because it costs anything to run. Because of everything it lets walk away.

5/22/2026

AI companies are doubling SDR headcount

Yesterday, I got a cold call from an SDR at a software company I worked at for over a decade. His first question? “How did you hear about us?”

5/20/2026

AI Outreach Tools Are Built Backwards

There’s a pattern I see almost every week: a business leader buys an AI outreach tool, runs a campaign, gets thin results, switches to a second tool, gets thin results again, and ends up doing most of the work manually. They conclude that AI outreach doesn’t work.