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AI at Work with Tom Gersic

Latest writing on AI, sales, and building practical intelligent systems.

Tom Gersic, Founder and CEO of YouEx.ai

11/3/2026

AI Sales Signal Brief: Health Care, Pharma, MedTech, and Medical Devices

Physitrack has moved its agentic electronic medical record from a managed U.S. waitlist to worldwide availability after more than 800 clinics representing 5,600 users signed up for early access. During a physical-therapy consultation, the system can draft the clinical note, propose an exercise program and support coding and billing workflows, with the c…

11/2/2026

Monday focus: industry and movement

HD Hyundai Robotics says an AI-agent workflow developed with Palantir cut average robot-program troubleshooting time from 21.5 days to 7.9 days after an August pilot. The agent analyzes existing programs, simulation tests the proposed changes, and field engineers refine them with site knowledge. The reported 63% reduction is company-provided and lacks a…

11/2/2026

Can I use ChatGPT as a CRM?

For a lightweight personal tracker, yes. For a team managing leads, deals and follow-up, ChatGPT works best connected to a CRM.

11/1/2026

Sunday deep dive: Anthropic opens the books, and enterprise AI gets a price tag

Renuity used AI to change a daily lead-assignment process from roughly three and a half hours to about 20 minutes, while an A/B test of a more granular lead score produced what the company called a significant lift in net sales per raw lead. The interesting part is the operating choice: it evaluated 40 use cases, started with a measurable frontline bott…

10/31/2026

Saturday synthesis: The week AI moved deeper into the workflow

Unilever is using five coordinated AI agents to read, interpret, enter, and check nonstandard customer orders, sending missing information and exceptions to people. Across 11 pilot markets, the company says the first stage of order processing fell from 15 to 20 minutes to about 90 seconds, with 95% of orders handled touchlessly. The important lesson is not the number of agents. It is that Unilever started with customer friction, designed a clear exception path, and measured a completed business process.

10/30/2026

AI Sales Signal Brief | Retail, E-Commerce & CPG

Unilever is using five Microsoft Foundry agents to read, interpret, check, and enter customer orders that arrive as emails, PDFs, spreadsheets, and even photos of paper forms. Across 11 pilot markets, the company says the first stage of order processing has fallen from 15–20 minutes to about 90 seconds, while exceptions still go to people. The important…

10/29/2026

Agents Move From Answers to Accountable Work

Princeton is rolling out managed ChatGPT access as a campus-wide program rather than simply distributing licenses. Faculty and staff receive governed accounts, students must complete AI training, and university data policies still apply. It is a practical model for enterprise adoption: pair access with literacy, clear rules, and a defined evaluation per…

10/28/2026

Agents move from answers to accountable action

Sales AI is moving into the moments where work changes. Salesloft introduced early-access agentic playbooks, automated meeting preparation, natural-language analytics, and live Zoom guidance.

10/27/2026

Cheaper computer use meets the cost of real operations

OpenAI moved capable computer use down the cost curve. GPT-6.1 Terra is positioned for high-volume visual and desktop work at $1 per million input tokens and $5 per million output tokens. OpenAI’s benchmark and cost comparisons are vendor-reported. Source

10/26/2026

AI Is Leaving the Chat Window

Executive snapshot

10/25/2026

From fluent agents to governed action

Executive snapshot

10/24/2026

Governance moves from policy to product

Executive snapshot

10/13/2026

When the AI pilot works, but the work doesn’t change

Demos and pilots in the AI age can be deceiving. You can build something impressive quickly, put it in front of a team, and get an enthusiastic response. That’s a useful beginning. The harder test comes later, when people have to use it during an ordinary workday.

10/8/2026

New for October: email sequences, content insights, morning briefings, and a refreshed UI

Our latest updates help you organize your pipeline, build repeatable outreach, and prepare for the day ahead. Here’s what’s new in YouEx.

9/30/2026

Top 10 AI entrepreneurs redefining innovation in 2026

Nice note to wake up to: I’ve been named one of the Top 10 AI Entrepreneurs Redefining Innovation in 2026. Check out the article here.

9/29/2026

Automate the Busy Work, Keep the Human Part

I just joined Josh Elledge on The Thoughtful Entrepreneur to talk about AI in sales and what we’re building at YouEx.ai.

9/16/2026

Your Website Is Open. Your Chatbot Is a Waiting Room.

Someone is on your website right now, trying to decide whether to buy from you. Maybe they followed a recommendation. Maybe they clicked an ad you paid for. Maybe your months of AEO/GEO efforts paid off and ChatGPT or Claude told them to check you out. Maybe they spent twenty minutes comparing options and yours made the shortlist.

9/15/2026

Your CRM, One Conversation Away

A lot of CRM work happens around the actual work of selling.

9/14/2026

Why AI Strategy Isn’t Finished in the Boardroom.

I talked with C-Suite Brief recently about AI business transformation in “Why AI Strategy Isn’t Finished in the Boardroom.”

8/24/2026

Our Founder Story on Pitchaide.com: YouEx.ai

I recently did an interview with Pitchaide about the story behind YouEx.ai. One of their first questions was what problem I was originally trying to solve.

8/20/2026

Your leads aren't the problem. What happens next is.

YouEx combines an AI Web Agent, AI-native CRM, and automated revenue agents in one system. Every lead gets captured, researched, qualified, routed, and worked.

8/5/2026

Podcast: From AI Visibility to Revenue: Agents, Warm Leads & Better Customer Context

I recorded an episode of Backtier's AI Visibility podcast this week with host Jason Wade and fellow guest Jonathan W. Pritchard, a former touring performer turned fractional CMO who spent 15 years reading minds on stage before he started prompting language models. It was a conversation that wandered, in the best way, from local-first note systems to why…

8/3/2026

How to Add an AI Sales Agent to Your Website

Chat software on a website typically boosts conversion by 20%, and visitors who engage with chat convert 2.8x more often than those who don’t. In this demo, I walk through setting up a new web agent from scratch using the YouEx.ai Agent Manager starting with an empty workspace and ending with a live, deployable chat agent.