Blog

Insights from Tom Gersic

Latest writing on AI, sales, and building practical intelligent systems.

Tom Gersic, Founder and CEO of YouEx.ai

7/15/2026

Your website is a brochure. Your visitors want a conversation.

I spent this week building AI chat engagement strategy playbooks for three very important customers: an employee engagement platform, a product engineering firm, and a information security company. Different industries, different buyers, different websites. The strategy that emerged was the same for all three, and it applies to almost any B2B site.

7/14/2026

The Bottleneck Isn't the Algorithm

I recently joined Sana on the BizBlend podcast to talk about something the tech industry loves to ignore: most enterprise technology doesn’t fail because the tech was bad. It fails because nobody used it. Or nobody used it the way it was meant to be used. Or nobody used it long enough for it to matter.

7/7/2026

The EU AI Act Is the Baseline for AI Sales Agents. Customer Trust Sets the Standard.

Nobody in the US asked for the cookie acceptance banners we all click everyday. Nor did US voters ask to make EU privacy law part of our websites, sales processes, vendor reviews, and data-processing paperwork. And yet, here we are. It’s a global economy, so GDPR and ePrivacy Directive (the “EU cookie rule”) still became operational facts for companies …

7/1/2026

The AI Blueprint: Assess, Accelerate, and Protect Revenue

Last Friday I joined Ernie Maldonado (Gran Minerva), Rich Nazzaro, and Andy Worobel (SaaS Business Advisors) for a live session we called The AI Blueprint. The premise was simple. Most revenue teams don’t have a technology problem. They have a follow-through problem.

6/29/2026

Send the first email before they forget your face

You worked the room. Forty conversations, a stack of cards in your jacket pocket, a phone full of badge photos, and three or four people you genuinely want to talk to again. You fly home tired and happy. The event was a success.

6/28/2026

Why your CRM Sucks and Your Reps Hate It

It’s the 28th day of the month, near the end of the quarter. Somewhere on your team, a rep has fourteen tabs open and is reconstructing three weeks of activity from memory, a calendar, and a low hum of dread. Deal stages get nudged forward. Notes get backfilled.

6/23/2026

InfoTech Podcast with Tom and Jimmy

🎙️ I had the pleasure of joining an episode of the InfoTech Solutions & Services Inc. Podcast with Jimmy Huber, and it’s a really engaging episode.

6/16/2026

What’s New at YouEx.ai: Bigger Integrations, Smarter Outreach, a Sharper CRM

This release is a big one. We’ve expanded where YouEx.ai plugs into your stack, brought Outlook scheduling all the way to parity with Google, taught the web agent to speak your customers’ language, and gave the CRM a meaningful UI uplift. Here’s everything that’s new.

6/15/2026

The AI Blueprint: How to Assess, Accelerate and Protect Revenue

Friday June 19, 2PM EDT / 11AM PDT

6/10/2026

I'm terrible at follow-up. So I automated it.

Honest admission: I’m horrible at follow-up.

6/4/2026

Your Pipeline, Reimagined

Your Pipeline Isn’t Empty. It’s Being Ignored.

6/4/2026

Whitepaper: What Happens Between a Lead Arriving And a Deal Closing And Why Most B2B Teams Are Losing Revenue In That Gap

Most B2B teams obsess over two things:

5/28/2026

Your Web Form Is Costing You Half Your Pipeline.

The static contact form is the most expensive thing on your website. Not because it costs anything to run. Because of everything it lets walk away.

5/22/2026

AI companies are doubling SDR headcount

Yesterday, I got a cold call from an SDR at a software company I worked at for over a decade. His first question? “How did you hear about us?”

5/20/2026

AI Outreach Tools Are Built Backwards

There’s a pattern I see almost every week: a business leader buys an AI outreach tool, runs a campaign, gets thin results, switches to a second tool, gets thin results again, and ends up doing most of the work manually. They conclude that AI outreach doesn’t work.

5/16/2026

The AI Gap Nobody’s Selling To

I just wrapped a podcast conversation (watch it here) where the host, Keith, and I got to discussing something I’ve been thinking about constantly since starting YouEx.ai: the disconnect between what AI tools promise sales teams and what those teams actually need.

5/8/2026

How to set up your first Web Agent in YouEx.ai

Your Web Agent is the front door of your revenue workflow. It captures inbound leads from your website and kicks off the automated research, scoring, and routing that follows.

5/5/2026

Good email is personal.

Intelligence isn’t enough. The email has to be good.

4/29/2026

Your leads are dying on the vine (here's why)

AI is everywhere in sales... It’s just not working yet. Most sellers we talk to are juggling 8–10 disconnected tools, spending time manually copying information from place to place, with AI functionality running on personal laptops outside any security or compliance boundary. It’s a fragmented mess that creates risk without delivering results.

3/17/2026

Intelligence Isn't Enough

AI helps your best people be exceptional